Job Title: Marketing Manager

Location: Onsight Rawalpindi

Department: Marketing

Reports To: Senior Manager

Job Summary:

As a Marketing Manager at Global Sky BPO, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth. You will lead the marketing team in creating impactful campaigns and initiatives that align with the company’s goals and objectives.

Key Responsibilities:

• Develop and implement strategic marketing plans to achieve company objectives and increase market share.
• Manage and lead the marketing team, providing guidance and support to ensure successful execution of campaigns.
• Oversee the creation and distribution of marketing materials, including digital content, social media, email campaigns, and print collateral.
• Conduct market research and analyze consumer behavior to identify trends and opportunities for new products or services.
• Collaborate with sales, product development, and customer service teams to ensure cohesive messaging and branding across all channels.
• Monitor and analyze the performance of marketing campaigns, using data to inform future strategies and improvements.
• Manage the marketing budget, allocating resources effectively to maximize ROI.
• Develop and maintain relationships with external partners, vendors, and media contacts.
• Stay current with industry trends and competitive landscape to adapt marketing strategies accordingly.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field; a master’s degree is a plus.
• Proven experience in marketing management or a similar role, preferably in a BPO or service-oriented industry.
• Strong leadership and team management skills, with a track record of driving successful marketing initiatives.
• Excellent communication and interpersonal skills, with the ability to collaborate across departments.
• Proficiency in digital marketing tools, analytics platforms, and CRM software.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Creative thinker with a passion for innovation and a results-oriented mindset.

Benefits:

• Competitive salary based on experience and qualifications.
• Opportunities for professional development and career advancement.
• Dynamic work environment focused on creativity and collaboration.